Why are consumers and business failing to understand the potential of the Internet of Things (IoT)?
The Internet of Things (IoT) shouldn’t be the discussion point. New insights into the customers’ current pain they are not presently aware of should be.
The high-tech marketing spin surrounding the Internet of Things (IoT) hasn’t helped. It puts the focus on the wrong things, coming across as something futuristic and, for most, a nearly unreachable vision. There’s quite a bit of noise and fascination (industry can’t help it) about technology and novel approaches (e.g., AI, M2M, deep-learning, etc.). I’ve found almost no focus on new insights surrounding specific verticals’ existing pain that the IoT enables near-term solutions. Also, significant barriers to entry for the adoption of IoT solutions are raised, at least, for enterprise and industrial customers, when the acquisition of new equipment, e.g., smart devices, smart endpoints (IP-enabled), networks, and forklift upgrades of core infrastructure, not to mention security, is required.
Without the focus on new, relevant, and most importantly, timely insights about the customers’ current and as yet unknown pain, the IoT can come across as a lot of wordy, futuristic hype.
About the Author
Tim McAllister joined Accelerate IT in 2015, helping companies focused on quickly get to market & grow their revenues. He is an accomplished senior executive of venture-backed, high growth technology companies. Over the past 20 years, he has had extensive, hands-on experience, working with CEO’s, boards and entrepreneurs creating business strategies, developing go-to-market plans, building teams, raising capital and scaling operations. Recently, Tim has worked closely with early stage tech companies in defense & aerospace, enterprise mobility, IoT software, facial recognition, and messaging sectors in the San Francisco Bay Area. He is passionate and interested in Security, IoT, Robotics, Machine Learning, Drones, Big Data, Innovation, SocialMedia & Startups. He enjoys golf, his family and taking advantage of living in Northern California’s wine country.